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Question (Category: operations management homework)
1. when the value of a loyal customer (vlc) market segment is high, should these customers the given premium goods and services for premium price? if the vlc is low, should they be given less service? explainbr 2.what is the average value of a loyal customer (vlc)in a target market segment if the average purchase price is $50 per visit, the frequency of reprchases is 12 times per year, contribution mergin is 10%. and the average customer defection rate is 25%? if a continuous improvement goal is set of a 20% defection rate next year and 15% two years from now, what are the rvised vlcs over their average buying life? div

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